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THE MODEL COOP / CONTENT STRATEGY
Established media component comprising articles and interviews to evolve the branding of represented talent.
THE MODEL COOP / SOCIAL CONTENT STRATEGY
Crafted social content strategy and visual curation across social media platforms to showcase represented talent and grow engagement from audiences in the fashion, beauty, and publishing industries.
MASON DESIGN + DEVELOPMENT / PHOTOGRAPHY
Photographic content capturing Mason D+D's luxurious interior design style. Client: residential NYC loft. Photographs used for print and digital publishing.
IKON ARTS FOUNDATION / CREATIVE DIRECTION & PUBLISHING
Developed full color hardback publication on Croatian photographers from conception, to print publication and distribution.
NARS / DIGITAL STRATEGY
Combined a critical assessment of NARS digital efforts with innovative industry practices, to design a 24-month strategy articulating three social media programs that amplified brand awareness and engagement with a more socially conscious consumer.
LA PRAIRIE/ BRAND AND VISUAL STRATEGY
Undertook in-depth analysis - consumer, brand, category - resulting in La Prairie DNA definition, emotionalized brand levers, enhanced visual vocabulary, and new product line SKUs that were sensitive to the concerns of financially conscious consumers.
IKON ARTS FOUNDATION / SOCIAL CONTENT STRATEGY
Designed social content strategy and visual curation for Instagram to promote an array of creative work and grow engagement from an audience of potential donors interested art, design and film from Croatia.
FOUR SEASONS / SOCIAL MEDIA STRATEGY
Combined a critical assessment of Four Seasons Hotels and Resorts social media efforts with innovative industry practices, to develop a comprehensive social media strategy including ideation around eight cross-platform programs that drove brand distinction and growth of the next generation of brand enthusiasts.
MATOUK / BRAND AND VISUAL STRATEGY
Undertook in-depth analysis - brand, category, consumer, expert - resulting in Matouk DNA definition, evolved brand positioning, inspirational storyboards, and a new visual identity system to take the brand to successful consumer-facing retail commercialization.
IKON ARTS FOUNDATION / BRAND AND CONTENT STRATEGY
Crafted brand positioning and visual territories that conveyed the mission of the organization, and designed editorial content themes to showcase the creative work of artists, designers, and filmmakers. Resulting in triple digit growth in user engagement and grant funding.
J.P. MORGAN CHASE / PRODUCT INNOVATION
Undertook in-depth analysis - brand, consumer, expert - to define value sets for the socially conscious consumer and create two new credit card positioning concepts including brand pillars, services and rewards selections, and visual inspiration boards to guide creative development. Resulting in the launch of the Chase Sapphire product line.
MAC AIDS FUND / DIGITAL STRATEGY INTEGRATION
Combined a critical assessment of MAC Cosmetics, MAC Aids Fund, and Viva Glam digital efforts to craft an integration roadmap for CSR programs into MAC's digital and social media strategy, including social platform evolution and visual content recommendations resulting in user engagement growth for the MAC Aids Fund.
MH USA / DIGITAL STRATEGY EDUCATION
Developed a 12-month Digital Roadmap for the MH USA organization articulating themes, budgets, timelines, metrics and organizational implications. Combined this analysis and L2 member network insights to curate three customized digital education workshops for senior managers & executives, jumpstarting the development of brand and regional digital strategies.
ARTLOG / CONTENT CREATION
Created weekly online editorial and email marketing content for ArtLog, an online media portal - Where Art Meets Design, Music, & Technology - established by art-world entrepreneur, Manish Vora.
VITRA DESIGN MUSEUM / COMMUNICATIONS
Created a communications plan for the Vitra / AGWA special exhibition showcasing objects from design history and pieces from the estates of figures such as Charles and Ray Eames, Verner Panton, and Alexander Girard. Presented at the Art Gallery of Western Australia, in collaboration with the Vitra Design Museum.
MOET & CHANDON CHAMPAGNE / DIGITAL STRATEGY
Combined a critical assessment of Moet & Chandon Champagne’s digital efforts with innovative industry practices, to design a 12-month strategy focusing on social media content evolution, partnership amplification, and regional digital asset creation that supported the overarching marketing strategy for the U.S.
EVE ARNOLD & DOROTHEA LANGE / COMMUNICATIONS
Crafted creative communications and media outreach strategy for the Eve Arnold in Retrospect and the Photographs of Dorothea Lange exhibition. Presented at the Art Gallery of Western Australia, in collaboration with Magnum photographers' agency and co-operative.